An outstandingly modern store by Germanos opened its doors at the Athens Mall. MINDWISE supported the company’s innovative approach with the inspirational “Tech me up” motto and branding.

Elements: Digital activations, including static bicycle races with Smartwatches SAMSUNG S3, instant win tabloid size hard copy “newsletters” will winning QR codes, 8 differentiated tech interactions and a VR chair.

Live elements: All activations were matched will trained and digitally equipped promoters and all winners received their gifts on the spot.

Outcome: During the 22 days of the event, more than 5000 visitors were given the opportunity to use and engage with the high tech and digital elements of the niche Germanos store.