Costa Navarino was the perfect scenery for the two-day JLR Partners Conference, a gateway to introducing to all partners and employees the Modern Luxury Strategy of the Group. During the weekend, delegates had the opportunity to indulge in both masterclasses and experiences including golf, wine pairing and massage sessions, as well as a basket ball team building.

The conference schedule included two comprehensive sessions. Introductory and kick-off speeches during the first evening, were topped by an awards ceremony and concluded with dinner and a party, featuring the “48 hours” band. Day 2 was dedicated to the Modern Luxury Strategy and Guidelines, presentation of annual results, market outlook and 2024 goals. During Day 2, three workshops took place simultaneously, in respective conference rooms.

Elements: Event management including hotel and parallel activities booking, branding, production, themed modern luxury videos, presentations, menus, live music, giveaways.

Live elements: a special conference App was built, following all activations and sessions. The app served as a calendar (notifications), as well as a means of communication between delegates and as the platform for a number of activities, including voting, quiz questions and expressing ideas, opinions and problems.

Outcome: The evaluation questionnaire that was directed to all participants, demonstrated high levels of satisfaction for all aspects of the event. The management team of JLR and the partners (business owners), confirmed an unprecedented employee engagement and underlined the necessity of the conference on an annual basis.