The multi-award winning new Range Rover Launch was a VVIP and Press Event, that took place in the CITY LINK Athens Arcade.

Elements: 3D Mapping on a “floating” cube hanging at 6 m height from the arcade ceiling.

Live elements: Actor Emilios Heilakis introduced the new Range Rover to the audience and the Duo Violins performance concluded the reveal session.

Outcome: 300 VVIP visitors and wide media coverage.