The sparkling version of our favorite tea and ice tea brand. Our team’s motto “Free the Bubbles” was realized via a media launch event, designed specifically for 150 life style media representatives, influencers and bar tenders.

Elements: Digital activities, a bubbly photo booth experience and a pool of bubbles.

Live elements: Tasting, tailor made cocktails and mocktails.

Outcome: 382 Cocktails, 94 Mocktails, 711,000 impressions. Total tasting campaign reached 2,6 million consumers.